Jacqi Bjordahl

 My day job is being a storyteller. I did this for years at an awesome local agency (Hiebing) and have told stories in every media—most recently with a focus on video. I love helping brands figure out their story and bring a human element to their business application. I’ve had the rare opportunity to be both a copywriter and an account executive and have experience with B2B, B2C and internal/HR communications across a variety of industries. Every business has a story and it’s a pleasure to help them tell it well.

My most memorable caffeine happened just yesterday at Colectivo’s. I ordered at the counter, then took a seat and immediately got caught up in a nearby conversation…it was a good juicy drama about someone getting stood up for the prom. From far away, I heard what I thought was my name called—and when I arrived at the counter I definitely saw a “J” on the cup. I took a sip and experienced nirvana! Then, a few minutes later, I’m back into the Prom story when I heard my name called out—loud and clear this time. Uh-oh. Then I saw a confused looking woman, peering at the cup on the counter…and it was then I realized my cup of deliciousness was actually hers! I apologize to the person who was supposed to get that coffee, but I really wish I’d gone back to ask her what I was drinking.

My current caffeine of choice is a Diet Coke. I am a true addict. I’m so amused by Diet Coke’s most recent campaign: “Don’t be ashamed.” I didn’t realize I had to be! It’s either brilliantly honest or really dumb. I still haven’t decided which.

My favorite place for caffeine is the McDonald’s drive-through. Their Diet Coke is the best. My theory is that they get a slightly different formula from the rest of the world—whether this is true or not, I have no idea. Whatever it is, I love it.

The people I’d love to share a cup of caffeine with are Michelle and Barack Obama. I think they’d be such happy, interesting people to spend some time with. I think my first question would just be, “Can you even believe it?” And I’d thank Michelle for making sure her portrait showed her amazing arms.

World problem that could be solved with the right amount of caffeine:  surviving teenage years. It’s hard for the kids; it’s hard for the parents. I’m sure it was no picnic for my mom, either, but social media has changed life, friendships and even safety in ways I don’t think we really understand. It’s like navigating an impenetrable forest where you have no idea if what you’re doing is right but you have to trust your instincts, hope for the best and just move forward.