Stacy Harbaugh

My day job is social media and community specialist at designCraft Advertising. This is a local marketing firm that’s been around since 1985 and is headed by Yvette Jones. Yvette is strong and focused and cares deeply about quality—I’d been eying her company for a long time and just joined designCraft last month.

After spending years in the non-profit sector, I have lots of experience helping organizations to dream big but stay focused. In many ways, my job looks the same as it always has: I’m working with local businesses and non-profits and continuing to do a lot with a little. I’m adept at setting priorities and determining which marketing channels will give clients the best exposure for their investment.

I especially enjoy working in social media. Most organizations know they should be doing more in this area but don’t have the time or inclination to stay on top of this and it’s an area that’s easy to delegate. I love figuring out the best ways to shine a light on an organization.

My favorite channel is Twitter (I’m a bit of a Twitter addict). I liked being part of the news cycle in my non-profit work and Twitter is perfect for that. Check out my Twitter feed @stacyharbaugh.

My most memorable caffeine would be the Kickapoo Coffee I recently enjoyed on a trip to Viroqua.

Between leaving my previous job at Midwest Environmental Advocates and starting my new position at designCraft, I wanted to spend some time getting away from it all. I opted for a trip to the Viroqua area and while I was there I went to Kickapoo Coffee’s new cafe.

I’ve always appreciated the company’s approach to fair trade and one of their coffee blends, Super Nova, had literally stopped me in my tracks, it was so good.

I needed to know more so while I was in Viroqua I went to their new café and talked to the manager. She told me that coffee is about three critical elements: the bean and how it’s grown, the roast—many roasters basically burn their beans to get a dark roast—and the blend. Super Nova is the perfect balance of sweet and roasty/toasty. Frankly, I don’t even have the words to explain why it’s so good, but it is. I’m planning to attend one of their cuppings in the future so I can learn more.

My current caffeine of choice would be a Super Nova, if I could only have one coffee for the rest of my life. But if I could choose more than one, I’d opt for a Red Eye (coffee with a hit of espresso) as a close second.

My favorite place for caffeine in Madison is the Cargo Coffee on Park. Their coffee is always good and their staff is amazing. They’re nice, competent and so fast. Plus, I love the décor. It’s just beautiful.

The people I’d love to share a cup of caffeine with would be my female heroes: Hillary Clinton, Mary Oliver and Kathleen Hanna.

I’d pick Hillary Clinton because I respect her and the impact she’s had. I’d like to understand how she’s dealt with the ups and downs of her political life.

Mary Oliver is a poet who’s known as the patron saint of Unitarian Universalism. Poetry doesn’t typically speak to me, but hers does, likely because so much of it has something to do with nature.

Kathleen Hanna was with the band Bikini Kill and married Adam Keefe Horovitz, who was with the Beastie Boys. I’d love to talk with her about feminism and women’s leadership and what she’s up to today. Kathleen Hanna + Adam makes 18-year-old me so happy.

World problem that could be solved with the right amount of caffeine:  being 100% present. I believe the key to happiness is finding your flow—that moment when you’re entirely present and tapped into the world. You’re not obsessed with the future or resentful about the past; you’ve found the perfect balance. That gets harder as you get older and have more responsibilities and the weight of more oregrets over the course of your life. If we could each find that moment when we’re as present as possible and happy with where we are in life, think of the difference that would make. Coffee helps accomplish that—and yoga too.