My day job is being the owner and founder of Crowe Collective, which is a play both on my name and on my Crowe heritage. I work to find opportunities to create community and use a variety of media channels to share my client’s stories.
For some projects, I use more traditional marketing. And for others, I play a variety of roles: I often say that I like to bring together like-minded people to make things happen.
One current project is Mr. Roberts, which formerly held the title of “longest-running bar under the same owner” in Madison.
Mr. Roberts was owned and operated by Bob Hanson for 42 years and Mr. Hanson still comes in to play cards with his friends. The new owners—Brian Mason and Kevin Miller, who took over last January—are kindly allowing me to help with redecorating and reimagining this as a community space for everything from kids concerts and beer yoga (really—it’s a thing!) to the bar’s traditional Thursday roast beef lunch. One common thread: great music. Come on in and check it out!
My most memorable caffeine is something that people often joke about but likely haven’t experienced themselves: a caffeine IV. I had this experience after a traumatic injury where I ended up leaking cerebral fluid (and, yes, it was as bad as it sounds!). The caffeine IV was used as a potential fix. Let’s just say I no longer joke about that!
My current caffeine of choice is a plain drip roast.
My favorite place for caffeine is the Victory Café.
The person I’d love to share a cup of caffeine with is my mother (who is still living) when she was my age. I feel like our lives mirror each others’ in a lot of ways and it would be great to sit down, talk and get her perspective on how she was feeling about and dealing with things then, while she was in the middle of them. There are so many parts of my life that couldn’t happen without my mother and I’m incredibly grateful to her for always being there for me.
World problems that could be solved with the right amount of caffeine: the societal disease of loneliness. I feel like so many of us are trapped in a mindset where we can’t have honest conversations with each other and don’t know how to ask for help. We want people to see us, but don’t know how to let them and that puts us in a lonely box.