My day job is being a digital marketing and sales associate with Lee Enterprises, which owns the Wisconsin State Journal and Cap Times, in addition to 70+ other media companies across the country, and Amplified Digital, a full-service digital agency here in Madison. Sometimes I debate where to say I work: the Wisconsin State Journal, Lee Enterprises or Amplified Digital—because the answer could be different based on my client’s needs.
My role is to provide robust and highly effective digital marketing campaigns that allow our editors to continue to play their role of providing great local news coverage. We have an extremely loyal following in Madison that trusts us to deliver great local news and support our local businesses, and our digital media resources help fund those efforts.
We can access so many digital tools to connect our clients with their target markets—both inside our media properties and outside, through channels like YouTube, Twitch, Hulu and TV applications. And Amplified Digital can function as an organization’s agency of record too—handling all the branding and marketing work an advertising agency would do—or work on projects like email marketing, website development, video, social media and live Facebook and Twitter feeds.
My most memorable caffeine was the coffee I’d enjoy at the Colectivo on Lincoln Memorial near downtown Milwaukee. It’s located in the refurbished water treatment plan and there’s a museum in the back where you can learn about the building’s history. I grew up in Milwaukee and that was a wonderful place to go—by Bradford Beach and the marina, right across from Lake Michigan.
My current caffeine of choice is black. I like it because it’s a classic and you can really taste the quality of the coffee. I also like black coffee because it’s straight to the point, like me!
My favorite place for caffeine is the Grace Coffee in Middleton.
The person I’d love to share a cup of caffeine with is George Herman Ruth, also known as Babe Ruth. I’ve been to the museum in Baltimore that’s dedicated to him (Baltimore was his birthplace. Ruth was best known for being a Yankee player). What a fun conversation that would be to hear all about his life and experiences, what America was like in the Roaring Twenties.
World problem that could be solved with the right amount of caffeine: isn’t exactly a problem—more of a goal. I’d like to preserve the businesses and buildings and things that set local areas apart in order to protect our sense of community. There’s been so much change in our world, and we don’t always work to protect our collective histories. We’ve all heard the old saying, “You can’t go home again.” But I hope we always can.